Mike Halligan is the co-founder of Scratch Dog Food and best mate of his young pup Mello. Day to day, Mike is responsible for brand, marketing and customer experience at Scratch, which is trusted by over 25,000 pet parents around the country. His unique experience designing and coding websites for many of Australia’s favourite niche brands together with a love of marketing strategy has seen him named one of Australia’s eCommerce rising stars by Inside Retail.