Speaker profile

Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer and doubled returning customer growth and revenue in his first 6 months. Responsible for company growth, brand and data, he’s led high and sustained rates of new customer acquisition through enhanced analytics and marketing initiatives including multiple new channels and the launch of Adore Beauty’s Beauty IQ Uncensored podcast which is currently ranked #2 in Beauty and Fashion on iTunes as at 2 March 2023.

Dan has over 20 years’ of experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local & global brands including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles. Dan currently serves as Board Advisor to preezie.com and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney.

Meet Dan Ferguson at

11:30 am


11:45 am

Maintaining Market Fit: the Keys to Long-Term Profitability

Join us for an engaging keynote from a major marketing leader and CMO on maintaining market fit in today’s ever-changing business landscape. Discover the key strategies for success, including:

  • Knowing your customer: Understanding their needs and preferences to deliver targeted marketing messages and personalized experiences.
  • Positioning for success: Identifying your unique value proposition and communicating it effectively to your target audience.
  • Responding to market shifts: Staying agile and adaptable to changes in consumer behaviour, industry trends, and emerging technologies.
  • Disruptions and emerging trends: Embracing disruption and leveraging emerging trends to stay ahead of the competition and maintain market relevance.

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