B2B EXPO Business Essential Seminar Series

Business Essentials Seminar Series focus on trending topics and issues affecting SMEs including, growth opportunities and how SMEs can harness success in the digital economy and the challenging global market.

The series address key SMEs challenges and aspirations: digital disruption, access to finance, government grants, marketing, growth and profitability strategies, exporting and more

With the speed of innovation and the impact of AI and new technologies, industry experts will discuss new and critical options for business to stay ahead of the game. Other topics include the latest trends in cyber security, how to approach business funding in the changing financial landscape and insights from our partners including Dell, Yellow and Foxtel Business.

Our Speakers in 2019

Malcolm Dawes - DTA Worldwide

Malcolm Dawes is the most sought-after authority on people performance and effectiveness for senior executives who are responsible for producing high-performing teams. For over 30 years, Malcolm has been engaged as a performance expert by companies around the world.

In Team Performance: Why Can’t We All Get Along, Malcolm dispels 10 myths that many senior executives have about unlocking the true potential of their teams. He highlights core issues of human nature and shows how understanding behaviour is the key to team effectiveness.


Kaiying Chin - SMB Team Lead, Australia and New Zealand, Facebook

Kaiying’s mission at Facebook is to help business and talent discover growth. In her current role, she oversees growth for the Australia, New Zealand market, leading a sales team that drives impact providing strategic consult to mid-market/SME’s engaged with our marketing solutions. In her previous role, Kai led the Tech & B2B vertical for Singapore/APAC.

She has a strong background in and passion for scaling businesses and building community, having spent most of her career in early-stage venture capital or on the flip side helping startups with business development and capital raising. She also started up a venture of her own, specializing in vegan bakes for conscious tummies.

Kai holds a Chemical Engineering degree on scholarship from the National University of Singapore after spending her childhood years on the sunny shores of Auckland, New Zealand.

Alex Lau - CEO & Head of Strategy of SeeSharp Group

“If you’re ever confused about marketing, frustrated about wasting money on ads, clueless about social media, Alex’s job is to guide you through how to build marketing that works through a framework any 10 year-old can understand.”

Alex’s firm helps hundreds of companies (Solo-Entrepreneurs to Multinationals) every year to clarify their message and build digital marketing for rapid results – we’re talking doubling and quadrupling sales in months!”

Shaun Lyons - Sales Manager of Vinergy

Shaun Lyons heads up the Sales team for Vinergy across Australia & New Zealand. Shaun is passionate about leveraging technology and helping businesses embark on their digital transformation, to streamline operational processes and increase internal efficiencies. Instrumental to the success of his current role, is Shaun’s ability to understand, nurture and partner with his clients to optimise business outcomes. With over 12+ years’ experience in sales and operational roles expanding from start-up environments through to organisations with a global presence.

Leela Cosgrove - Founder of the 8 Percent

Leela Cosgrove wasn’t supposed to become the founder of a successful company. She grew up in a housing commission suburb in Brisbane, surrounded by violence, drug use, and the ongoing rhetoric that she would amount to nothing. She refused to submit to the expectations set for her, defying the odds and escaping the cycle of poverty she saw around her by starting her own business and growing it into a multi-million dollar enterprise. Her boutique consulting firm, Strategic Anarchy, was named as one of the top 250 fast-growth companies in the Asia Pacific region (amongst the top 50 of Australian companies named) for 2018 by respected financial publication, the Financial Times. Founder of The 8 Percent – a group of unique thinkers and top 8 Percent in their industry trailblazers whose end goal is to make the world better through pioneering advances in business, science, the arts and literature, Leela is a creative entrepreneur, publisher and entrepreneurial activist.

Greg Gibbins - CEO at Lake Analytics

Business consultancy specialising in IT solutions utilising Machine Data and Analytics to provide real time insights to solve business problems.

Greg started Lake Analytics with the belief that IT should deliver solutions to business, not act as a cost centre.  Lake Analytics dive into your business to understand your operation, business challenges and … We use this Knowledge solve your problems utilising the world’s best IT platforms, applications, hardware and infrastructure.  Outcomes support decision making and drive efficiencies, through delivering real time access to clean, accurate and concise information. Our objective is to provide business with insights which deliver increased utilisation of resources and information, creating the opportunity for reallocation of capital and delivering increased profits.

Prior to Lake Analytics, Greg spent the last seven years in the IT industry as a Director of Icon Global Link a software development company, building an electronic compliance and reporting system for the retail and hospitality industry.  Further back in time, in a former life, Greg was General Manager of FCL Transport, Australia’s second largest rail forwarder, turning over $200m per annum and employing 550 staff across 18 sites.

Greg draws his extensive business and operations knowledge plus IT understanding to harness the power of data utilising world best software technologies to drive business efficiencies and increase profitability for his clients.

Tim Reid - Host of Australia’s #1 Small Business Marketing Podcast

Tim is the founder and host of Australia’s #1 business marketing podcastThe Small Business Big Marketing Show, which can be found on the Apple iTunes store as well as inflight on all Virgin Australia domestic and international flights. His highly informative weekly show was recently awarded Australia’s Best Business & Marketing Podcast at the 2018 Australian Podcast Awards.

Each week, Tim shares marketing insights and tips to help you build that beautiful business of yours in to the empire it deserves to be.

Having launched his hit program nine years ago and with well over 400 episodes and three million downloads under his belt, it regularly ranks in iTunes above The Tim Ferris Show, Seth Godin’s Start Up School and even outranks the Harvard Business School’s show, as Australia’s number one business marketing podcast.

Tim has built a global audience of motivated business owners in 110 countries, and is the author of The Boomerang Effect, a popular marketing text. He is also Australia’s most practical marketing keynote speaker.

Tim also has 3 weekly national radio segments in which he shares his business insights.

Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux.

Tim was instrumental in helping AFL legend Jim Stynes raise $1M dollars for youth charity, Reach.

He now travels the world (having spoken at 63 conferences in eight countries in the past 18-months) showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune.

Tim is also an engaging and entertaining emcee, having emceed the Telstra Business Awards around Australia, and is the emcee for the annual Australian Podcast Awards.

He lives in Melbourne with wife Sophie, three big kids, a cat and a dog.

The bottomline? Tim believes there’s never been a better time to start and market a business.


Business Marketing Speaker, Tim Reid Official Bio
Podcast – www.SmallBusinessBigMarketing.com
Speaking – www.TimReid.com.au
Facebook – SmallBusinessBigMarketing
Twitter – @TimboReid
LinkedIn – TimothyJReid
Email – tim@timreid.com.au
Mobile – +61 412 487 900

Erin Williamson - Senior Manager – Brand & Communications at Yellow

Erin Williamson is a brand-led marketer with 15 years’ experience in both agency and client side roles across automotive, banking, retail, wagering and pharmaceuticals. In that time, she’s done the rounds, from early days in CRM, DM, events and loyalty to a character-building turn as a can-do agency suit. Four years ago, Erin joined Sensis, Australia’s largest marketing services company. As the head of brand, Erin’s mission is to reignite Yellow as the #1 destination for Australians to find, choose and connect with businesses to get the job done. In her spare time, she tells her two dogs to get off the couch while aimlessly flicking through shows she won’t watch on Netflix.

Jacqui Keleher - Digital Director at Hatched Media

Jacqui is a digital media & marketing expert with 15 years industry experience. Jacqui has worked both in the Australian and UK markets within a range of global media companies including Dentsu, Starcom Mediavest Group, IPG Mediabrands and Group M. Jacqui has also been a specialist consult in Digital Performance Media at companies including Seek Learning and specialised in training roles across several media agencies.

Her industry experience spans Retail, Auto, Government, FMCG, Education, Finance, Airlines, and B2B sectors.

Currently Jacqui heads up the digital offering at a local independent agency – Hatched Media.

Leigh Pullen - Co-Founder and Executive Director of Robotic Process Automation (RPA) services firm CiGen

Leigh is a Co-Founder and Executive Director of Robotic Process Automation (RPA) services firm CiGen. CiGen’s key services include consulting, implementation, management, training, solution licences and RPA Robots for Hire.

CiGen’s provides RPA services to all sizes of business from the small through to large global corporates covering retail, legal, mining, media, ports, financial, utilities, facilities management, FMCG Food, etc. across all manner of process types.

His extensive IT and business experience were gained from a career spanning over 25 years in manufacturing, IT solutions, consulting, telecommunications and automation.

e now concentrates on developing and growing CiGen’s RPA and AI expertise and services throughout the Asia Pacific region.


James is a digital commerce innovator and thought leader with a deep passion for driving business success from digital commerce ecosystems. In recent times his energies have focussed in non-core retail sectors like B2B, Education, Government and Corporate.

With more than 20 years of experience as an online solutions architect. James made his first online sale (a music CD) via an eCommerce system built with open source software in 1996. His digital retail experiences have given James a comprehensive understanding of every challenge facing businesses and opportunities that exist within them. He also has extensive experience in omnichannel marketing and bricks-and-clicks businesses.

After earning his Honours Degree in Engineering, James continued his education and received an MBA majoring in IT and Marketing from Melbourne and Copenhagen Business Schools. He has become the “go-to guy” for online B2B commerce in Australia.