Lauren Moloney

General Manager, Growth & Customer Commercialisation SMB – News Xtend

Lauren Moloney

General Manager, Growth & Customer Commercialisation SMB – News Xtend

Biography

Building a Subscription Based B2B Business and the Value Infinity Loop

Do you really know your customers? Can you anticipate their purchasing behaviour? Do you understand what drives them to purchase – from you or the competition?
Savvy marketers do, and will be able to convert one-off customers into long-term subscribers, keeping them engaged month after month, year after year.
Subscription based businesses have proven to be very successful business models in many different sectors, often experiencing strong growth. Interest in subscription models is only growing.
Constantly proving your worth long-term can be challenging, but there are tricks you can use to make the job less taxing and more effective.
In this session, Lauren Moloney, founding member of News Corp Australia’s digital marketing agency, News Xtend, will discuss why knowing your customers and providing ongoing value is the crux of a successful subscription business.
Moloney will share some of her challenges and barriers as well as the all-important steps your business could take to create value that appeals to your subscribers and turn the churn.

All session by Lauren Moloney