Business Matters Seminars Series Sessions 2018

SAT 16 & SUN 17 JUNE 2018


Session 1 | 11:30 - 11:50

Making your taxes work for your growing business

Mark Chapman, H&R Block

Mark is a regular commentator on tax matters for a variety of Australian broadcast and print media outlets. In addition to his columns in Money Magazine and My Business magazine, he has written for a variety of national publications such as The Australian Financial Review, The Daily Telegraph, The Age and Business Spectator.

Previously, Mark was a tax adviser for over 20 years, specialising in individual and small business tax, in both the UK and Australia.

Session 2 | 12:00 -12:20 pm

Drive Business Growth With Offline And Online Advertising

Nicole Wagenecht, ReachLocal

Learn how offline and online media work hand in hand to maximise your marketing efforts. This session is jam-packed with real-life examples of how to combine digital marketing and billboard campaigns.

Session 3 | 12:30 - 1:15 pm

What are the impediments to growing a small business and how can they be overcome?

Mark Chapman, Moderator

Nick Butler, Hotline IT

Leela Cosgrove, Strategic Anarchy

Meena Wahi,Director of Cyber Data-Risk Managers – specialist insurance brokers for Cyber / Data breach Insurance

Session 4 | 1:30 - 1:50 pm

Tax and super update for Small business

Nella Di Benedetto, Director in Small Business Employer Assurance, ATO

Nella is the Victorian Regional Director in Small Business, Employer Assurance in the ATO. Nella has over 27 years’ experience in income tax administration, policy and procedures. Nella has worked in various client engagement areas of the ATO, from your help and educate roles in general enquiries and the Call Centre, through to audit compliance roles in Aggressive Tax Planning, High Wealth Individuals, and recently Employer Assurance. Nella currently leads six client engagement teams within Victoria that undertake employer obligation reviews, audits, and help and education activities, either in the field or via correspondence with the aim to improve voluntary compliance and assist small businesses.

Session 5 | 2:00 - 2:20 pm

Selling to Gen X / Millennials

Leela Cosgrove, Founder of Strategic Anarchy

Gen X and Millennials own 56% of Australian Businesses. Gen X/Y cusper, Leela Cosgrove, has worked exclusively with these entrepreneurs for a decade –she’ll discuss how they’re suspicious of authority, don’t wear suits, and make purchasing decisions based as much on your history of political activism as on price.

Session 6 | 2:30 - 2:50 pm

Reduce your Cyber risk & get access to the Australian Government grants for SME to test cyber attack vulnerability

How to reduce your exposure to a cyber-attack and the severity of loss following a successful cyber-attack.


  • Enable 2 Factor Authentication (2FA) on all devices and online accounts that you use
  • Performing regular data back-ups (3 sets of backups, 2 different mediums (hard drives/ tapes) one offsite with regular testing
  • Ensure your Antivirus & Malware protection is up to date
  • Create a Cyber Security Policy and educate staff
  • Creating a Cyber Attack Response Plan
  • insurance cover
  • Aust. Govt. grant availability and uses


Session 1 | 11:30 - 11:50 am

The power of Emotional Connections for small business to help fast track the purchase process decision for their customers

Simon Marmot – The small business market accelerator program

In this session Simon will uncover the truth behind how and why we as humans make our purchase decisions on anything whether it be tic-tacs, photocopiers or cars. An Emotional Connection, simply put is an edge that brands like Apple and Nike have. All brands can create some kind of Emotional Connection to fast track the decision-making sales process – even B2B businesses. It is therefore imperative that we as business owners work on that special feeling that ignites the customer into a personal preference to create a sense of belonging as the customer goes on the purchase decision making journey.

Session 2 | 12:00 - 12:20 pm

Being resilient within a small business

Rum Charles – AISS – Key Note Speaker and MC

Rum understands the importance of soft skills. No matter how great your business, you still need to communicate your value to customers. Yes, we live in a digital world, but the human element cannot be underestimated, think – Richard Branson, Elon Musk or Naomi Simson from Shark Tank, they are all great communicators. Customer Service and Accounts Receivable are the twin pillars for success, both require outstanding communication skills. Come along to hear how collecting the money is the key to truly great profitable relationships.

Session 3 | 12:30 - 12:50 pm

Protecting your business with Cyber Insurance

John Catibog – Indagard Insurance

How the new laws affect you – The Notifiable Data Breach Scheme

·   Common Cyber Attacks Explained and the impact on your business

·    What does cyber insurance cover?

·    Claims examples

·    What to do next?

Session 4 | 12:50 - 1:15 pm

Mind the Gap: Closing the gap between your Hard Skills and soft Skills

Rum Charles, AISS, Moderator

Leela Cosgrove, Strategic Anarchy

Nicole Wagenecht, ReachLocal 

John Catibog, Indagard Insurance