FREE DAILY SEMINARS

Wednesday 13 & Thursday 14 March

 

Business Essentials Seminars – Day 1

Victory Room, Level 1 (Enter by Gate 9) | Wednesday 13 March 2019

Session One

11.15 – 11.45

WHY MOBILE MATTERS: FACEBOOK'S ROLE IN YOUR MARKETING MIX

KAIYING CHIN – SMB TEAM LEAD, AUSTRALIAN AND NEW ZEALAND, FACEBOOK


  • How mobile is changing the way people do business
  • How mobile is changing the way buyers make purchase decisions
  • Facebook stats and insights
  • Getting started on Facebook: tips and best practices for running successful campaigns

Session Two

12.00 – 12.50

There is nothing small about small business

BEN JACKSON, GENERAL MANAGER CONSUMER AND SMALL BUSINESS DELL, ANZ


Small business entrepreneurs are the foundation for innovation, economic growth and job creation in Australia and New Zealand. Discover insights into the technology and resources they need to be successful and stay on top of their game.

Session Three

1.00 – 1.25

Cyber Security

GREG GIBBINS – CEO AT LAKE ANALYTICS


  • Cyber Security and Data Protection – How to protect your business.
  1. Malwarebytes – Demystify cyber security threats around malware and ransomware and see how to cost effectively protect your business.
  2. FinalCode – Protect your intellectual property and data from theft by internal and external threats – former employees, customers and business associates.

1.30 – 1.55

Microsoft Clouds

Microsoft Cloud – Enterprise level solutions for the SMB market.

  1. Office 365 and Microsoft 365. Why?
  2. WPC Portal – See an out of the box customisable intranet solution leveraging the power of MS SharePoint to deliver a practical workplace productivity and collaboration platform.
  3. Wiise – Witness a clever integrated communications, finance and banking platform which is designed to streamline processes and manage business complexity.

Session Four

2.00 – 2.45

Lower costs, Grow your business and gain competitive advantage with Robotic Process Automation (RPA)

LEIGH PULLEN – CO-FOUNDER AND EXECUTIVE DIRECTOR OF ROBOTIC PROCESS AUTOMATION (RPA) SERVICES FIRM CIGEN


Learn about Robotic Process Automation (RPA), the technology that is helping businesses of all sizes to automate their most repetitive, time-consuming office tasks. Listen to both small and large business users who have started their RPA journey – what are they automating, what were the challenges, what are the benefits? Finally, hear about some future trends in automation, what’s around the corner and how it’s going to impact your business.

Session Five

3.00 – 3.30

Team Performance: Why Can't We All Get Along

MALCOLM DAWES – DTA WORLDWIDE


  • In “Team Performance: Why Can’t We All Get Along?”, Malcolm dispels 10 myths that many senior executives have about unlocking the true potential of their teams. He highlights core issues of human nature and shows how understanding behaviour is the key to team effectiveness.

Session Six

3.40 – 4.10

Stop Wasting Money on Marketing

ALEX LAU – CEO & HEAD OF STRATEGY OF SEESHARPGROUP


If you’re wondering why your websites aren’t converting, online stores aren’t selling, Facebook Ads aren’t working, or SEO is yielding no results, it’s likely your marketing is suffering from the most common mistake: there’s something wrong with the words you are using.

In this workshop, you will learn how to effectively write copy to smoothly enter into your customers’ journey, and naturally convince them to make a purchasing decision. It’s all about understanding customer psychology.

Learn how to finally get your customers’ full attention to your business.

Session Seven

4.15 – 4.40

7 Killer Strategies for Increasing Online B2B Sales

JAMES HORNE – MD & HEAD OF STRATEGY OF BALANCE INTERNET


B2B Commerce is complex and building your online presence to maximise Acquisition, Conversion and Retention is the key.

James and the team at Balance Internet have been building B2B websites in Magento and other platforms for over 10 years and he is going to share the “secret sauce” around R.O.I. for B2B sales online.

So come along and hear some simple, cost effective, and proven tatics, tips and strategies that will deliver immediate impact.

Business Essentials Seminars – Day 2

Victory Room, Level 1 (Enter by Gate 9) | Thursday 14 March 2019

Session One

10.30 – 10.50

Preparing your Business for Sale

BRUCE MCFARLANE – MANAGING DIRECTOR, BLUEROCK LAW


Legal, tax and accounting considerations:

  • Do I have the optimal business structure?
  • How do I increase the value of my business?
  • Are all of my assets owned correctly and available to sell?
  • When should I start vendor due diligence and a sale process?
  • Do I need a business broker or corporate advisor?
  • How do I protect my assets from the risks of a deal?

Session Two

11.15 – 11.45

Business to People: Facebook Best Practices for B2B

KAIYING CHIN – SMB TEAM LEAD, AUSTRALIAN AND NEW ZEALAND, FACEBOOK


  • Insights into Business Decision Makers in a mobile world
  • Facebook’s B2B best practices: campaign objectives & setup, targeting, measurement and creative

Session Three

12.00 – 1.00

Digital Marketing 102: Beyond the Basics

TIM REID – HOST OF AUSTRALIA’S #1 SMALL BUSINESS MARKETING PODCAST       . ERIN WILLIAMSON – YELLOW’S SENIOR BRAND AND COMMUNICATION MANAGER . JACQUI KELEHER – HATCHED MEDIA’s DIGITAL DIRECTOR                                                               


Digital marketing tips and tricks revealed! In this seminar you’ll hear from industry leaders who know what works and what doesn’t, they also understand Aussie businesses and how to get their digital marketing working right. Hear from SME expert Tim Reid, Yellow’s Senior Brand and Communications Manager Erin Williamson and Hatched Media’s Digital Director Jacqui Keleher for an hour of digital power! Be prepared to hear the latest consumer trends, the myths of paid vs owned media and expert digital marketing advice, finishing up with an interactive panel discussion. Come along to see how you can boost your online presence and get seen by more customers.

Session Four

1.10 – 1.55

Fyre Festival, Appster, and the Imminent Collapse of Toxic Entrepreneurial Bro Culture

LEELA COSGROVE – FOUNDER OF THE 8 PERCENT


We’re only a few months into 2019, and it already feels as though this might be the year of the next “dot com crash” – although it’s not just tech companies on the chopping block.

This feels like a natural carry over from the #MeToo movement and the worldwide swing towards populism – we’re beginning to question previously unquestionable paradigms. We’re starting to look more deeply at things we’ve previously taken for granted and ask – what’s real and what’s not?

For the last 13 years, Leela Cosgrove has been deep behind enemy lines of what she calls “toxic entrepreneurial bro culture”, while also having had the privilege to spend time on Necker Island with Richard Branson and to be involved with some seriously badass entrepreneurs who are truly making the world a better place.

She’ll deconstruct what she’s seen behind the scenes – how startups get themselves into hot water, the societal delusions that have lead to warped beliefs about running a business, and what comes next – how we build businesses based on honesty and integrity, for the long term.

Session Five

2.05 – 2.25

Contracts 101: Avoiding costly mistakes

TAYLOR GRAY – LEGALVISION


Is a handshake deal enforceable? When can I hold someone to their bargain? This seminar takes you though the basics of contracting for businesses to help you avoid common pitfalls. Taylor Gray will discuss what it takes to enter into a binding and enforceable contract, debunk some common misunderstandings about the commercial contracting process and give you some tangible examples to help you understand important legal considerations when negotiating.

Session Six

2.35 – 2.55

The Challenges of Sales Leadership

FRANK ZIOVAS – MANAGING DIRECTOR OF PRAXIS COMM PTY LTD


Praxis comm is changing the way we do business. By putting Customers First and having a (WIN, WIN, WIN) Approach!

Technology is becoming more prevalent in today’s market, we are always looking at ways to assist businesses in streamlining, therefore, becoming more effective in engaging with their customers.

“Our focus is to provide our customers with cost-effective Technology Solutions”. We, therefore, work with experts and our customers to provide bespoke solutions that assist them to drive revenue, reduce costs and lower risk.

Session Seven

3.05 – 3.20

WorkWell - WorkSafe

FELICITY SIMS – PROGRAM MANAGER, WORKWELL


Felicity Sims is a Program Manager for WorkWell at WorkSafe Victoria. Felicity has a background in commerce and worked as a consultant and then a diplomat before joining WorkSafe in 2015 to pursue her passion for public health.

Session Eight

3.40 – 4.10

The Digital Transformation Journey for Small to Medium sized Businesses

SHAUN LYONS – SALES MANAGER OF VINERGY


When it comes to technology in business, we often here certain ‘buzz words’ none more so than Digital Transformation. In this presentation Shaun breaks down exactly what Digital Transformation means and how it impacts the SMB sector. We will also explore how best your business could leverage technology to gain competitive advantage in the marketplace.