BUSINESS MATTERS SEMINARS Schedule (Main Stage)


Do you have a laundry list of things you want your business to accomplish as we enter the new financial year?
Sales growth, addressing cyber risks, exploring new technology, the hiring of employees, and successful marketing of your business and products, to name just a few.

Well, we have great news for you! 

Business Matters Seminar Series
Focus on trending topics and issues affecting SMEs in Australia including growth opportunities for SMEs and how SMEs can harness success in the digital economy and the challenging global market. The series address key SMEs challenges and aspirations: digital disruption, access to finance, government grants, marketing, growth and profitability strategies, exporting and more

Business Matters Seminar Series will commence registration at 9:30AM for a 10:00AM start.

Free Registration

Business Matters Seminars – Day 1

Wednesday 13 March 2019

Session One

10.55 – 11.50

WHY MOBILE MATTERS: FACEBOOK'S ROLE IN YOUR MARKETING MIX

KAIYING CHIN – SMB TEAM LEAD, AUSTRALIAN AND NEW ZEALAND, FACEBOOK


  • How mobile is changing the way people do business
  • How mobile is changing the way buyers make purchase decisions
  • Facebook stats and insights
  • Getting started on Facebook: tips and best practices for running successful campaigns

Free Registration

Session Two

12.00 – 12.50

There is nothing small about small business

Session Three

1.00 – 1.25

Cyber Security

GREG GIBBINS – CEO AT LAKE ANALYTICS


  • Cyber Security and Data Protection – How to protect your business.
  1. Malwarebytes – Demystify cyber security threats around malware and ransomware and see how to cost effectively protect your business.
  2. FinalCode – Protect your intellectual property and data from theft by internal and external threats – former employees, customers and business associates.

Free Registration

1.30 – 1.55

Microsoft Clouds

Microsoft Cloud – Enterprise level solutions for the SMB market.

  1. Office 365 and Microsoft 365. Why?
  2. WPC Portal – See an out of the box customisable intranet solution leveraging the power of MS SharePoint to deliver a practical workplace productivity and collaboration platform.
  3. Wiise – Witness a clever integrated communications, finance and banking platform which is designed to streamline processes and manage business complexity.

Free Registration

Session Four

2.00 – 2.45

Innovation Strategies for Small Business - Ai or Robots ?

LEIGH PULLEN – CO-FOUNDER AND EXECUTIVE DIRECTOR OF ROBOTIC PROCESS AUTOMATION (RPA) SERVICES FIRM CIGEN


Free Registration

Session Five

3.00 – 3.30

Team Performance: Why Can't We All Get Along

MALCOLM DAWES – DTA WORLDWIDE


  • In “Team Performance: Why Can’t We All Get Along?”, Malcolm dispels 10 myths that many senior executives have about unlocking the true potential of their teams. He highlights core issues of human nature and shows how understanding behaviour is the key to team effectiveness.

Free Registration

Session Five

3.40 – 4.10

Stop Wasting Money on Marketing

ALEX LAU – CEO & HEAD OF STRATEGY OF SEESHARPGROUP


If you’re wondering why your websites aren’t converting, online stores aren’t selling, Facebook Ads aren’t working, or SEO is yielding no results, it’s likely your marketing is suffering from the most common mistake: there’s something wrong with the words you are using.

In this workshop, you will learn how to effectively write copy to smoothly enter into your customers’ journey, and naturally convince them to make a purchasing decision. It’s all about understanding customer psychology.

Learn how to finally get your customers’ full attention to your business.

Free Registration

Business Matters Seminars – Day 2

Thursday 14 March 2019

Session One

10.55 – 11.50

Business to People: Facebook Best Practices for B2B

KAIYING CHIN – SMB TEAM LEAD, AUSTRALIAN AND NEW ZEALAND, FACEBOOK


  • Insights into Business Decision Makers in a mobile world
  • Facebook’s B2B best practices: campaign objectives & setup, targeting, measurement and creative

Free Registration

Session Two

12.00 – 1.00

Digital Marketing 102: Beyond the Basics

TIM REID – HOST OF AUSTRALIA’S #1 SMALL BUSINESS MARKETING PODCAST       . ERIN WILLIAMSON – YELLOW’S SENIOR BRAND AND COMMUNICATION MANAGER . JACQUI KELEHER – HATCHED MEDIA’s DIGITAL DIRECTOR                                                               


Digital marketing tips and tricks revealed! In this seminar you’ll hear from industry leaders who know what works and what doesn’t, they also understand Aussie businesses and how to get their digital marketing working right. Hear from SME expert Tim Reid, Yellow’s Senior Brand and Communications Manager Erin Williamson and Hatched Media’s Digital Director Jacqui Keleher for an hour of digital power! Be prepared to hear the latest consumer trends, the myths of paid vs owned media and expert digital marketing advice, finishing up with an interactive panel discussion. Come along to see how you can boost your online presence and get seen by more customers.

Free Registration

Session Three

1.00 – 1.50

IT Matters - Latest trends

Session Four

2.00 – 2.45

LEELA COSGROVE – FOUNDER OF THE 8 PERCENT


Looking at the future – business, Leela provides indept review on how small business can engage and grow with the ever changing environment. With doing things differently.

Free Registration

Seminar

3.00 – 3.30

Small Business Connections

Connecting business across Australia.

Free Registration

Seminar

3.40 – 4.10

The Digital Transformation Journey for Small to Medium sized Businesses

SHAUN LYONS – SALES MANAGER OF VINERGY


When it comes to technology in business, we often here certain ‘buzz words’ none more so than Digital Transformation. In this presentation Shaun breaks down exactly what Digital Transformation means and how it impacts the SMB sector. We will also explore how best your business could leverage technology to gain competitive advantage in the marketplace.

Free Registration