25
May

Grow your business with the digital marketing experts

In today’s world, the easiest way to grow your business is online. If you’re not online, you don’t exist. That last sentence probably makes you worried. But don’t stress, there is a solution for you. Sydney based marketing agency, Digital Presence, is passionate about growing small businesses online. They are experts in all things digital...
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20
Mar

Jetstar: How to make your brand more appealing

At the heart of every organisation is ‘the customer.’ The growth of online channels has forced brands to reconsider and revamp their customer experience strategies in order to engage with a modern customer who is accessing information across a wide variety of platforms. Managing to reach and engage potential customers and turning them into loyal...
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20
Mar

No more crystal balling for smaller retailers

Some SME retail business owners and managers still work from gut feel, relying on instinct when it comes to predicting the sales success of certain products or deciding which marketing campaigns to implement. Others take a scattergun approach, working on a “try it and see” mentality. This was all well and good a decade or...
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20
Mar

Half our SMEs struggling with recruitment

Almost half (48 per cent) of Australian SMEs report the recruitment of skilled employees as a challenge for their business, potentially hindering their growth plans for 2018. In a large-scale study commissioned and released by Indeed, one quarter of Australian SMEs cite recruitment as their biggest challenge, with 40 per cent believing it to be harder today...
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20
Mar

Security tips to keep small businesses safe

A successful cyberattack can be devastating for small businesses, especially if their resources are limited because the fallout of the attack can range from financial losses to reputational damage. It’s only a matter of time before Australian small businesses are hit hard by an attack but there are things they can do to protect themselves....
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16
Mar

4 Steps to Enhance Financial Data Security

The WannaCry ransomware attack that broke out May 12 attacked hundreds of thousands of Windows XP computers and tens of thousands of organizations spanning more than 150 countries. It provided a wake-up call about the vulnerability of organizations and the potential worldwide scope of cyberattacks. Beyond the regulatory and reputation nightmare, the global cost of cybercrime is...
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16
Mar

5 tech tips to help your small business

As we rocket into 2018, January slides off stage left and February anchors itself in our lives it’s a great time to look at our businesses and ask “why am I doing this again?” or maybe ask “can this be done better?” Here are five areas of any business that can be tweaked or improved...
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