10
Oct

6 Hacks to Maximise Trade Show ROI

Putting on a great conference or profitable exhibition at trade shows and expos, and generating the best potential return on that investment, is virtually impossible without these key components. According to Karin Ingram of Kwik Kopy – which designs and prints a range of materials for businesses including conference materials, banners and signage – suggested...
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10
Oct

How to Address the Rise of Voice Search Queries

With the strong take up of Google Home, Amazon Alexa, Siri and Microsoft Cortana by millions of Australians, voice search queries will continue to see unprecedented growth in the months and years to come. Voice searches have a very significant impact on the way consumers find Australian businesses and brands online. But have businesses adapted?...
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10
Oct

Aussie SMEs Struggling to Navigate Online

The Yellow Digital Report released this week reveals that almost seven in ten SMEs with an online presence admit to not having a digital business strategy, despite website ownership being at an all-time high (72 per cent). The growth in websites is attributed to less reliance on alternative online platforms such as social media or a third-party website...
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25
May

Grow your business with the digital marketing experts

In today’s world, the easiest way to grow your business is online. If you’re not online, you don’t exist. That last sentence probably makes you worried. But don’t stress, there is a solution for you. Sydney based marketing agency, Digital Presence, is passionate about growing small businesses online. They are experts in all things digital...
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20
Mar

Jetstar: How to make your brand more appealing

At the heart of every organisation is ‘the customer.’ The growth of online channels has forced brands to reconsider and revamp their customer experience strategies in order to engage with a modern customer who is accessing information across a wide variety of platforms. Managing to reach and engage potential customers and turning them into loyal...
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20
Mar

No more crystal balling for smaller retailers

Some SME retail business owners and managers still work from gut feel, relying on instinct when it comes to predicting the sales success of certain products or deciding which marketing campaigns to implement. Others take a scattergun approach, working on a “try it and see” mentality. This was all well and good a decade or...
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20
Mar

Half our SMEs struggling with recruitment

Almost half (48 per cent) of Australian SMEs report the recruitment of skilled employees as a challenge for their business, potentially hindering their growth plans for 2018. In a large-scale study commissioned and released by Indeed, one quarter of Australian SMEs cite recruitment as their biggest challenge, with 40 per cent believing it to be harder today...
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20
Mar

Security tips to keep small businesses safe

A successful cyberattack can be devastating for small businesses, especially if their resources are limited because the fallout of the attack can range from financial losses to reputational damage. It’s only a matter of time before Australian small businesses are hit hard by an attack but there are things they can do to protect themselves....
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