13
Apr

B2B in China

While Tmall, China’s most popular B2C website, is a great entry point into the Chinese market, customers are limited to just two bottles of wine per transaction and often bear the cost of any additional air freight charges. In contrast, a B2B approach involves sending bulk amounts of wine, usually in pallets, to China via...
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13
Apr

Australia-China Business Avenue

Understanding the vast China market and how business can take advantage of the opportunities available, is something that the majority of Australian businesses have yet to realize. As China’s economic and cultural relationship with Australia continues to grow, it has become increasingly important for Australian businesses to understand how their business can interact and attain Chinese clients, or consumers....
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22
Mar

#B2BExpo16 – Let’s Tweet About It

Guest Post by Nicola Hardy  www.netmentor.com.au (https//:www.twitter.com/@_NetMentor) B2B Expo 2016 Sydney Exhibitor – meet Nicola at stand 407 Net Mentor   We are just 2 short months away from the B2B Expo to be held in Sydney Australia this year. Who is going? Who is presenting? How many business cards should I order? Well why not...
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7
Jan

Malcolm Turnbull unveils $1 billion innovation statement

The government’s flagship $1 billion innovation statement has been revealed, focusing on facilitating more private investment in early-stage startups and collaboration between the public sector and private businesses. Announced by Prime Minister Malcolm Turnbull at the CSIRO headquarters in Canberra on Monday afternoon, the statement includes 24 policies costing $1.1 billion over four years and...
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7
Dec

Small Business Community Welcomes Government’s Innovation Statement

The small business community has welcomed the federal government’s innovation statement, describing the suite of policy measures as necessary to modernise Australia’s economy. The government unveiled the $1 billion package this afternoon, trumpeting a reduction in the current default bankruptcy period from three years to one year and tax incentives for investors in early-stage companies....
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7
Dec

Sales Process – Is Yours a Help or a Hindrance?

Is Your Sales Process a Help or a Hindrance? Far too frequently, competent salespeople are expected to channel their own activities into the areas that will produce the quickest wins. Unfortunately, left to their own devices, they don’t develop and pursue a formal strategy for moving a sale tangibly forward during each prospect interaction, neither...
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7
Dec

B2B Lead Generation – 9 Tips to Implement Today

B2B lead generation is a huge topic. Every marketer has favorite strategies and top tips, as well as stories about huge wins and equally epic fails. Leads are the lifeblood of your business. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation...
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7
Dec

Every Startup Sales Team Needs An Agile Sales Playbook

When you’re on a hyper-growth startup sales team, hiring happens fast. As a sales leader, you have a headcount number to hit each quarter, and you’re often hiring faster than you can train new reps. Because of this, your team is mostly rookies, and you can end up with first-time managers managing first-time sellers. This...
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7
Dec

B2B Social Media – Crushing the Myths

B2B Social Media – Crushing the Myths In nearly every speech or Webinar conducted, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?” Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because...
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7
Dec

Need More B2B Sales Leads? Ignore This Research

According to recent research conducted by InsideSales.com and reported by MarketingProfs, websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. While the findings are interesting and...
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